Meet the Team

David Howarth

Chief Executive

As Chief Executive, I'm proud of the courses we teach as one of the UK's leading training organisations.

Read more: David Howarth


Lyndsey Hope

Managing Director

I manage nationwide blue-chip accounts for Imperative Training as well as manging sales for Imperative Supplies.

Read more: Lyndsey Hope


Emma Lloyd

Creative and Marketing Manager

My main goal is to drive the business forward through brand awareness and online marketing activity.

Read more: Emma Lloyd


Kath Parr


I am the accounts department manager and I make sure the companies finances are running smoothly.

Read more: Kath Parr


Millie McDonagh

defibshop Manager

I oversee the defibshop sales team and help them develop their skills as Product Specialists.

Read more: Millie McDonagh


Lindsay Atherton

Vice President of Sales for defibshop USA

I manage the defibshop team and ensure that our customers receive the best level of service possible.

Read more: Lindsay Atherton


Jana Jassova

HR Officer

I ensure that all employees are happy within their roles and the company is compliant to various laws.

Read more: Jana Jassova


Frank Cross

Medical Director

Frank is a consultant general and vascular surgeon. 

Read more: Frank Cross


Keith Webb

AED Product Specialist

As part of the sales team, I ensure all organisations are aware of the benefits of access to a defibrillator on site.

Read more: Keith Webb


Georgina Merry

Warehouse Co-ordinator

I ensure products and packages are processed efficiently to go to our customers and clients.

Read more: Georgina Merry


Faye Thetford

Training and Quality Manager

I manage and support the trainers with their needs and internally verify completed course paperwork.

Read more: Faye Thetford


Amair Ahmad

Warehouse Administrator

The role of Warehouse Administrator involves getting orders processed and ready to ship to customers.

Read more: Amair Ahmad


Amy Lyon

Training Co-ordinator

I ensure that our services are running smoothly and products are dispatched on time.

Read more: Amy Lyon


Rebecca Watson


As an Administrator, I ensure that all the correct paperwork is sent to our trainers for their allocated training courses.

Read more: Rebecca Watson


Lisa Halden

AED Product Specialist

I assist defibshop customers with orders and enquiries as part of the sales team.

Read more: Lisa Halden


Peter Stainer

Account Manager

As an Account Manager I ensure all the needs of our customers are met promptly.

Read more: Peter Stainer


Amy Pedreschi

Account Manager

As an Account Manager for defibshop, it's my job to ensure that we're the first port of call for all new and returning customers when they're looking for anything to do with defibrillators.

Read more: Amy Pedreschi


Paula Walker

AED Product Specialist

I provide impartial advice and great sevice to customers on their defibrillator purchases .

Read more: Paula Walker


Vicky Smith

AED Product Specialist

The main aspects of my role are helping customers with enquiries and processing orders.

Read more: Vicky Smith


Victoria Burgess

Sales Administrator

As a Sales Administrator, I liase with customers at each and every stage of the buying process.

Read more: Victoria Burgess


Dariane Moore

Account Manager

I liaise with customers at all stages to ensure their needs are met promptly and professionally.

Read more: Dariane Moore


Mark Hindmarch

Accounts Assistant

I ensure all payments are made on time and any payment queries are resolved as soon as possible.

Read more: Mark Hindmarch


Amy Rush

Credit Controller

I work within the accounts department, managing and making sure payments are up to date.

Read more: Amy Rush


Jenny Brannan 

Creative and Marketing Co-ordinator

My role as a part of the creative team is to promote the defibshop brand using our social media platforms.

Read more: Jenny Brannan


Sarah McLoughlin

Creative and Marketing Assistant

As part of the Creative Team, my role is to promote defibshop through various social media platforms.

Read more: Sarah McLoughlin


James Brierley

Graphic Designer

My role as the Graphic Designer is to help create the brand identity that our customers will associate with defibshop.

Read more: James Brierley